
DK ID ISSUER
PSQR has been appointed as the
ID Issuer for Tobacco Track and Trace in Denmark
Following our appointment by the Danish Business Authority, PSQR is proud to serve as the ID issuer for the EU TPD in Denmark. We provide the digital infrastructure necessary to generate Unique Identifiers (UIDs) and manage the registration of the entities within the tobacco supply chain in Denmark.

EU TPD
Understanding the Tobacco Products Directive (TPD)
The aim of the TPD (2014/40/EU) is to secure the supply chain and eliminate the illicit trade of tobacco within the EU.
By implementing a standardized Track and Trace (T&T) system, the directive aims to:
- Curb illicit trade: Eliminate untaxed products to ensure a fair market for all businesses.
- Ensure compliance: Guarantee all products meet EU labeling and ingredient standards.
- Protect public health: Ensure product authenticity and safeguard state budgets.
Thus, the system requires every tobacco product to be tracked from the point of manufacture to the point of sale, providing authorities with full visibility.

DIGITAL IDENTITY
The Role of the ID Issuer
The ID Issuer is the cornerstone of the track and trace system. According to the TPD, each member state appoints a national ID Issuer responsible for:
- Generating Unique Identifiers (UIDs): Creating the unique codes that serve as the digital identity for every unit pack and/or aggregated container.
- Managing Identification Codes: Issuing unique codes for “Economic Operators” (EOs), “Facilities” (factories/warehouses), and “Machines” to ensure every entity in the supply chain is registered, verifiable, and traceable.
*What is a Unique Identifier (UID)? A UID is an alphanumeric code that serves as the “digital identity” for an individual unit pack or aggregated packaging. Hence, it enables the identification and tracking of the product throughout its lifecycle.
ECONOMIC OPERATOR REGISTRATION
Your obligations? Who needs to register?
According to the regulation, three categories of economic operators will require registration in the tobacco supply chain:
- Manufacturers and importers: Responsible for ordering UIDs for unit packs and aggregated packaging
- Wholesalers and distributors: Includes transporters who must record the movement of products
- Retailers: Every retail facility must have a registered Facility ID

REGISTRATION PLATFORM
Implementation Roadmap and Environment
To ensure a smooth transition, the Danish Business Authority has provided a timeline and information about the following environments:
Please note the specific purpose and deadlines for each
FAQ
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