EU TPD 2024 (OTP)

A Proven Solution For Complying With
The Tobacco Products Directive 2024

The second phase of the Tobacco Products Directive is on its way and will apply from May 20, 2024. Implement PSQR’s ready-made solution for TPD compliance.

PSQR's Tobacco Products Solution for SMEs


Implement PSQR’s off-the-shelf solution for compliance with the Tobacco Products Directive (TPD) for other tobacco products (OTP).

Our TPD 2024 solution is a lighter version of our Saga TPD Product Suite, designed specifically for manufacturers operating with lower volumes and high-value products and looking for a seamless solution for upcoming regulatory compliance.

Other tobacco products

An easy-to-implement solution for regulatory compliance

PSQR’s TPD for OTP suite is a perfect solution for everyone looking for serialization, aggregation and tracking of products at one place.

How to implement the suite for TPD compliance:


  • Procure hardware
  • Install Saga
  • Install Saga Mobile
  • Remote configuration by PSQR

How to operate:

  • Request IDs from your importer
  • Upload to Saga
  • Print and apply labels
  • Scan and report

PSQR has developed a solution that allows customers to take full control of their product supply chain. This, in return, gives businesses the ability to provide data enabling transparency and visibility required by the Tobacco Products Directive.

Tobacco field


Reliable Technologies

PSQR solutions are deployed by global companies and governments. Saga is part of 250 factory installations and is responsible for tracking of +20 billion items a year.

PSQR has proven experience delivering to the tobacco industry, specifically with regulatory compliance in relation to the EU Tobacco Products Directive.

We currently provide solutions for over half of the tobacco products in circulation in the European Union.

Two cigars


How should companies prepare for TPD phase 2 compliance?

Prominent tobacco companies typically stay ahead due to specialized project teams capable of analyzing solutions, vendors, and alternatives. These teams assess the most effective ways to implement global serialization and aggregation efforts, considering specific operational differences in various countries.

However, the tobacco industry includes numerous small to medium-sized enterprises (SMEs) delivering their products to EU importers. Limited resources, funds, and capabilities can be a challenge in achieving compliance with the EU Tobacco Products Directive (TPD). Non-compliance can result in products no longer being eligible for sale in the EU.

What role do the importers play in the Tobacco Products Directive?

Importers of tobacco products play a crucial role as they have to ensure implementation of the tobacco product directive for the products they import. Most if not all of them will have implemented this for cigarettes back in 2019. However, OTP products can come in different sizes and quantities, which may require adjustments to their IT systems and operations.

Before the goods arrive in Europe, importers must obtain serial numbers from the European countries of destination. The serial numbers need to be distributes to the appropriate manufacturers for them to apply them. When the manufacturers report the data back about application of the serial numbers, aggregation into bundles, cases, etc. the importer will report these to their TPD primary.

What should manufacturers prepare for?

Since the importer is obligated to ensure compliance with the EU laws and regulation, the requirement of serialization and aggregation will very likely be passed on to the manufacturers.

This also makes sense since serializing the items when they are produced, and aggregating them when they are packed is more effective than relabelling and repacking them on the border.

As a manufacturer, you should liaise with your EU importer and agree on how you can assist with the serialization and aggregation such that your products continue to be eligible for sale within the EU.

What should be the primary considerations for manufacturers?

Manufacturers of OTP outside the EU are not directly affected by the inclusion of their products into the EU TPD. However, their importers are.

In order for the importer to compliantly import the products, these must be serialized, and aggregated correctly.

Doing this before shipping the goods will dramatically reduce the overhead for the importer.