PSQR & Sea Warden form strategic partnership

Los Angeles-based Sea Warden and Copenhagen-based PSQR, two traceability technology companies, have agreed to form a strategic partnership to disruptively create value for aquaculture companies with an initial focus on shrimp and prawns. Sea Warden tackles critical data gaps within the aquaculture industry by leveraging satellites, AI, and cloud computing to monitor global aquaculture activity, while EPCIS-based PSQR’s SAGA product captures data across any number of GDST-defined critical tracking events at the KDE (Key Data Element) level. Together,, Sea Warden and PSQR will be able to create full end to end traceability through their complementary products beginning at the shrimp farms, most commonly found in remote locations in India, Indonesia, Thailand, Vietnam, Ecuador, “The stakes are high. Mis-labeling enables the sale of illegal, unreported, and unregulated products that could not be sold otherwise, thus reducing the health of fish populations. Mis-labeling also enables the substitution of higher-value products with lower value products that are less healthy, a situation that undermines consumer purchasing behaviors aimed at supporting sustainable fisheries.” said Ron Volpe, SVP International Markets at PSQR.

“Satellite monitoring has been groundbreaking for adjacent sectors: forestry and agriculture, and has great potential to increase seafood traceability down to the farm level. Annual farm audits are the status quo currently, but consumers are asking for more. Increasing traceability without over-burdening the producers can be solved through satellite monitoring. With just farm locations, we can generate Key Data Elements for 12 months (or more) of historic production activity, and this data is unbiased, and analysis ready. Not only can we help a producer identify and resolve productivity and sustainability issues; by integrating with systems like SAGA, our data can reduce risk by raising alerts on potential supply chain issues.” said Zack Dinh, Co-Founder and CEO of Sea Warden.

The combination of EPCIS based technology, GDST standards, and satellite tracking technology is unique in the traceability space. Sea Warden and PSQR are excited about the opportunity to collaborate to deliver a unique offering capable of giving consumers improved confidence that the seafood they are consuming is properly labeled.

We are present at Seafood Processing Global in Barcelona April 26-28, where we will can show you how our solutions can help you with seafood traceability, so stop by booth #3EE201 if you are there.

Contributors

  • Ron Volpe