Copenhagen, August 2025 – PSQR is proud to announce a strategic partnership with Jointak, a global leader in care labels and branding solutions for the textile and fashion industries.

Together, we’re bringing the physical and digital worlds closer, enabling each care label to carry verifiable product data that supports traceability, transparency, and regulatory compliance.

Labels That Do More

In today’s market, labels are no longer static identifiers – they’re entry points to the product’s entire lifecycle.

This partnership also combines Jointak’s Turkish division, CHIC-Jointak’s sustainable labelling expertise, with PSQR’s track and trace software, purpose-built to structure, manage, and share trusted product identity data across global supply chains.

By embedding QR codes into each care label and linking them to item-level product data, brands can now deliver:

• Authentication & Anti-Counterfeiting
  Through features like CertiEye®, Jointak’s item-level authentication solution, each product can be uniquely verified.
  
• Product Transparency
  Show sourcing, material, and impact data to end users and partners in real time.
  
• Supply Chain Traceability
  Monitor the movement and status of each product throughout its lifecycle.
  
• Support for Circular Economy Models
  Enable resale, repair, and recycling through digital product instructions.
  
• Consumer Engagement
  Create dynamic post-sale interactions through branded content, care tips, or product stories.

Built for Digital Product Passport and Beyond

This joint solution was developed with regulatory alignment at its core, helping brands comply not only with the upcoming EU Digital Product Passport (DPP) but also with a broader set of existing international requirements focused on product transparency, traceability, and sustainability.

With PSQR’s proven track and trace software and Jointak’s global labelling expertise, our solution supports:

• A compliant, scalable path toward Digital Product Passport implementation
• A solution that integrates supply chain traceability with on-product communication
• The ability to digitize every product at the unit level, without disrupting existing operations
• A trusted partner network to guide the journey from data readiness to label delivery

We help brands meet key regulatory requirements, including:

• EU Digital Product Passport (DPP)
• Ecodesign for Sustainable Products Regulation (ESPR)
• France’s AGEC Law
• France’s Anti-Fast Fashion Law
• Germany’s Supply Chain Due Diligence Act (LkSG)
• GS1 Digital Link & Serialization standards
• Other emerging environmental and traceability frameworks

Together with Jointak, we’re giving brands the ability to embed transparency, traceability, and compliance right into the label.

_{PSQR Team}

If you’re preparing for Digital Product Passport regulations, aiming to strengthen product verification, or looking to build trust through digital product identity, this partnership is designed to support your goals.

Get in touch to explore how PSQR and Jointak can help bring your products into the connected, compliant future.